Z Nation When it comes to creative design or strategy, it’s my job to identify those differentiators that separate a project from the rest of the herd. That’s the key to survival…and marketing success. Enter Z Nation, a Syfy series set in the zombie apocalypse which...
Ballers The HBO series Ballers reveals there’s a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy...
Sharknado 4 Sharknado. That’s right, it’s a tornado made of sharks, so getting to higher ground won’t save you, and like most of the cast, you’ll probably die. Or if you’re lucky, survive, but have your arm chomped off. #AprilLives. In 2013, the made-for-television...
Channel Zero Nightmares don’t come from just anywhere. They come from Channel Zero. To launch Syfy’s new horror series, the social team leveraged the popular internet phenomenon, Creepypasta, into a successful multi-platform campaign igniting the horror community,...
Killjoys With its up-and-coming cast and a fresh take on an intergalactic adventure, Killjoys was Syfy’s promising sci-fi drama filled with bounty hunters, class warfare, and alien invasions. The team I led on this project needed to boost Syfy’s marketing efforts with...
