Generating buzz with captivating, audience-growing content
With its up-and-coming cast and a fresh take on an intergalactic adventure, Killjoys was Syfy’s promising sci-fi drama filled with bounty hunters, class warfare and alien invasions.
The team I led on this project needed to boost Syfy’s marketing efforts with a campaign that would bring it to the peak of social media excitement and fanfare.
By producing visually captivating, world-building content to stir up intrigue and make viewers dive right into this thrilling new realm.
We started with a client brief to clarify project expectations and used research data that spoke to audience tastes as our foundation.
I then honed my unique skillset as a creative strategist and a clear understanding of the entertainment industry’s needs to provide the creative team with the visual direction that was originally lacking.
And then – powered also by my undying love for sci-fi – I designed, created and delivered the winning content.
The campaign was a hit, with new video views in the hundreds of thousands, over 25,000 new fans, and a client very pleased with the increased engagement of these impassioned viewers.