Killjoys
With its up-and-coming cast and a fresh take on an intergalactic adventure, Killjoys was Syfy’s promising sci-fi drama filled with bounty hunters, class warfare, and alien invasions.
The team I led on this project needed to boost Syfy’s marketing efforts with a campaign that would bring it to the peak of social media excitement and fanfare.
How?
By producing visually captivating, world-building content to stir up intrigue and make viewers dive right into this thrilling new realm.
We started with a client brief to clarify project expectations and used research data that spoke to audience tastes as our foundation.
I then honed my unique skillset as a creative strategist and a clear understanding of the entertainment industry’s needs to provide the creative team with the visual direction that was originally lacking.
And then – powered also by my undying love for sci-fi – I designed, created, and delivered the winning content.
The campaign was a hit, with new video views in the hundreds of thousands, over 25,000 new fans, and a client very pleased with the increased engagement of these impassioned viewers.
Results
New Fans
Video Views
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_900/https://www.kendellburton.com/wp-content/uploads/2017/05/Syfy_KILLJOYS_Dutch_Card_FB.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_900/https://www.kendellburton.com/wp-content/uploads/2017/05/Syfy_KILLJOYS_DAvin_Card_FB.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_1500/https://www.kendellburton.com/wp-content/uploads/2017/05/Syfy_KILLJOYS_JoinTheRAC_FB5.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_900/https://www.kendellburton.com/wp-content/uploads/2017/05/Syfy_KILLJOYS_Johnny_Card_FB.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_900/https://www.kendellburton.com/wp-content/uploads/2015/06/Syfy_KILLJOYS_GearLocker_FB3.png)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1200,h_1500/https://www.kendellburton.com/wp-content/uploads/2017/05/Syfy_KILLJOYS_JoinTheRAC_FB3.jpg)