The HBO series Ballers reveals there’s a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram.

The coordination between teams produced an eye-catching combination of video, static and illustrated social content that was seamlessly intertwined week-over-week with connective design elements showcasing the fresh, impressive, and winning qualities of a true Baller.



Instagram Growth

Engagement Growth

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