Kendell Burton
All great brands live and die by communication.
And as for me – after nearly a decade as a creative strategist, branding specialist & designer for Fortune 500 brands, numerous industries and award-winning marketing campaigns.
It was time to put on the client hat and get to work on my own.
My goal? The same as always…to stand out from the crowd. I needed a brand that would communicate my business’ distinct identity.
At its core, brand strategy is the combination of two types of communication: internal and external. When it came to my internal strategy, I was good to go. My values, mission, target audience, differentiator – what makes me, me – that was already decided and in place.
My external strategy is what needed extra attention, but after dedicated research and planning, making the right choices was easy.
The highlights:
- The messaging style I crafted to demonstrate my character and match my personality: friendly, quirky & endlessly curious…
- My own name at the front and center – not the most original idea, but hey, some old formulas just work…
- My logo symbolising the very foundations of design – simple, clearly-defined shapes – as a key aspect of my visual expression…
- All of this (and more), brought together uniquely for a versatile look and visual reputation built to last.
Branding myself was just as fun as I thought it’d be.
And with clients, peers, and even strangers congratulating me on my ‘refreshing’ and ‘polished’ look, plus an ever-growing portfolio of successful client projects…
I can happily say I did myself a great job.
![KendellBurton_logo Kendell Burton](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_500/https://www.kendellburton.com/wp-content/uploads/2020/06/KendellBurton_logo.png)
![palette_kb2 kb color palette](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_500/https://www.kendellburton.com/wp-content/uploads/2020/06/palette_kb2.jpg)
![KendellBurton_card Kendell Burton](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_600/https://www.kendellburton.com/wp-content/uploads/2020/06/KendellBurton_card.jpg)
![KB_ad Kendell Burton](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1080,h_600/https://www.kendellburton.com/wp-content/uploads/2020/06/KB_ad.jpg)