ENTERTAINMENT

PROJECT OVERVIEW

Exploring the tension-filled world of Syfy’s science fiction The Expanse, you could find an absorbed and captivated Kendell Burton. But not only did I relish in its tales of political conspiracy, mystery and rebellion…I designed and implemented the content marketing campaign that stirred up excitement & built affinity for this upcoming series.  Producers in the entertainment industry crave larger and larger followings as they build anticipation for their network’s production and my content was to help expand viewership past familiar readers of the book, attract newbie followers and draw everyone in to create a fresh army of loyal superfans. 

As always, we used the principles of long-term strategy to begin and drive our process. Armed with the client brief and research data on audience preferences, we produced a strong marketing plan. I could then apply my versatile skillset to this intel, and combine it with an understanding of the role of social media to inform my designs. And with that, I created the content to show off the show’s unique elements and entice any and all sci-fi obsessed eyes.

RESULTS

21% Instagram Growth
27% Facebook Growth
45% Twitter Growth
40% Engagement Growth