ENTERTAINMENT

PROJECT OVERVIEW

The Season 2 social media campaign for Stan Against Evil (IFC) was built around a single insight: the show's humor was already shareable — our job was to get out of the way and let it work. Rather than leaning on traditional promotional messaging, the campaign put the characters front and center across Facebook, Twitter, Instagram, and Tumblr. Stan Miller's cantankerous voice became a recurring social presence throughout.

In-world lore content, character GIF packs uploaded to GIPHY, and more that rounded out a content mix that felt like an extension of the show, not an ad for it.