The HBO series Ballers reveals there’s a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram. The coordination between GLOW’s social and creative teams produced an eye-catching combination of video, static and illustrated social content that was seamlessly intertwined week-over-week with connective design elements showcasing the fresh, impressive, and winning qualities of a true Baller. Simultaneously applying the Ballers design across social platforms, GLOW’s social and creative teams built digital destinations for fans to ball out every week.
Shorty Award Finalist Audience Honor: Art Direction
Season 2 Results
Instagram Growth: +580%
Twitter Engagement: +31K
Role: I was in charge of the art direction, designs and concept development for this campaign. Yes, I worked with an amazing team that consisted of strategists, project manager and a junior designer.