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Ballers

The HBO series Ballers reveals there’s a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram. The coordination between GLOW’s social and creative teams produced an eye-catching combination of video, static and illustrated social content that was seamlessly intertwined week-over-week with connective design elements showcasing the fresh, impressive, and winning qualities of a true Baller. Simultaneously applying the Ballers design across social platforms, GLOW’s social and creative teams built digital destinations for fans to ball out every week.

Accolades

Shorty Award Finalist Audience Honor: Art Direction

Season 2 Results

Instagram Growth: +580%
Twitter Engagement: +31K